Posted in Press
It is no small coincidence that the wellness industry is thriving at a time when stress has reached epidemic levels, the NHS is in crisis, health insurance is inadequate and millennials are insatiably hungry for tech-based solutions to age-old problems. Longer working weeks, fewer hours of rest and a fixation with smartphones has created an appetite for fitness and mind-body therapies currently worth $542 billion*.
From yoga and mindfulness to gong baths and breathing techniques, practices that were once the butt of bad jokes have been given a thoroughly modern overhaul (and some much-needed scientific validation) for a generation of anxiety-ridden insomniacs. Here we detail three apps from 2018’s most forward-thinking wellness leaders.
Breathing techniques have been used for millennia to engage the parasympathetic system (responsible for the body’s unconscious actions), lower stress hormones and calm overactive minds. The brand of “conscious breathing” employed by breath guru Mr Alan Dolan aims to open up the full capacity of the lungs (workaholics and urbanites tend to use just 25%) in order to release excess emotional baggage, increase oxygen to starved tissue and recharge energy levels.
The technique was a game changer for Mr Dolan himself. A former PR manager in the aerospace industry, he achieved his financial goals only to remain deeply unsatisfied. The shift he experienced from breath work encouraged him to formalise a method that has tangible effects on his clients’ daily lives: smokers can be reformed, the anxious can find ease and the vast majority experience some level of emotional release.
Mr Dolan’s popularity means private sessions aren’t always immediately available, a conundrum that led him to create an app that features a series of easy-to-follow instructional videos for each day of the week.